[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.oku-zn.cz\/prepracujte-i-stary-obsah\/#Article","mainEntityOfPage":"https:\/\/www.oku-zn.cz\/prepracujte-i-stary-obsah\/","headline":"P\u0159epracujte i star\u00fd obsah","name":"P\u0159epracujte i star\u00fd obsah","description":"Dejme tomu, \u017ee m\u00e1te webov\u00e9 str\u00e1nky ji\u017e n\u011bkolik let a teprve te\u010f jste se rozhodli, \u017ee by pro v\u00e1s anal\u00fdza kl\u00ed\u010dov\u00fdch slov nemusela b\u00fdt zas tak stra\u0161nou investic\u00ed. Ur\u010dit\u011b byste ale m\u011bli anal\u00fdze podrobit cel\u00e9 str\u00e1nky, ne jen aktu\u00e1ln\u00ed obsah.&hellip;\n <p> <a class=\"more-link\" href=\"https:\/\/www.oku-zn.cz\/prepracujte-i-stary-obsah\/\">\u010ct\u011bte v\u00edce<\/a><\/p>","datePublished":"2019-11-18","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.oku-zn.cz\/author\/#Person","name":"","url":"https:\/\/www.oku-zn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"oku-zn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.oku-zn.cz\/wp-content\/uploads\/img_a377017_w4232_t1588750907.png","url":"https:\/\/www.oku-zn.cz\/wp-content\/uploads\/img_a377017_w4232_t1588750907.png","height":0,"width":0},"url":"https:\/\/www.oku-zn.cz\/prepracujte-i-stary-obsah\/","about":["Ekonomika"],"wordCount":433,"articleBody":"       Dejme tomu, \u017ee m\u00e1te webov\u00e9 str\u00e1nky ji\u017e n\u011bkolik let a teprve te\u010f jste se rozhodli, \u017ee by pro v\u00e1s anal\u00fdza kl\u00ed\u010dov\u00fdch slov nemusela b\u00fdt zas tak stra\u0161nou investic\u00ed. Ur\u010dit\u011b byste ale m\u011bli anal\u00fdze podrobit cel\u00e9 str\u00e1nky, ne jen aktu\u00e1ln\u00ed obsah. M\u016f\u017ee se toti\u017e st\u00e1t, \u017ee vy\u017ed\u00edm\u00e1te n\u011bjakou tu n\u00e1v\u0161t\u011bvnost i ze star\u00e9ho obsahu, kter\u00fd je\u0161t\u011b nen\u00ed \u00fapln\u011b mimo, nen\u00ed tedy zastaral\u00fd, ale akor\u00e1t nen\u00ed tak hojn\u011b vyhled\u00e1van\u00fd. Vezm\u011bme si nap\u0159\u00edklad takov\u00e9 recepty. M\u016f\u017eete m\u00edt roky star\u00e9 recepty, kter\u00e9 jste nahr\u00e1vali na str\u00e1nky a ty jsou st\u00e1le relevantn\u00ed. Plodiny, ze kter\u00fdch se recepty vytv\u00e1\u0159\u00ed, jsou st\u00e1le k dost\u00e1n\u00ed, zv\u00ed\u0159ata, jejich\u017e maso v nich figuruje, taky je\u0161t\u011b sk\u00e1\u010dou po sv\u011bt\u011b, tak pro\u010d tro\u0161ku neosv\u011b\u017eit text? Na rozd\u00edl od r\u016fzn\u00fdch v\u011bdeck\u00fdch poznatk\u016f, zpr\u00e1v nebo nap\u0159\u00edklad technologick\u00fdch \u010dl\u00e1nk\u016f, jejich\u017e obsah se rychle st\u00e1v\u00e1 zastaral\u00fdm, jsou takov\u00e9 typy obsahu st\u00e1le relevantn\u00ed a mohou b\u00fdt p\u0159\u00ednosem. Pro\u010d byste tedy nerecyklovali star\u00fd obsah? V\u0161e je mo\u017en\u00e9, sta\u010d\u00ed je jenom optimalizovat. Vyu\u017eijte anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, kterou jste si zaplatili, a poznatky z n\u00ed aplikujte tak\u00e9 na star\u00fd obsah, kter\u00e9mu zase tro\u0161ku p\u0159ibl\u00ed\u017e\u00edte vysn\u011bn\u00e9 m\u00edsto na  str\u00e1nce e s v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Ur\u010dit\u011b se tak\u00e9 pod\u00edvejte na mo\u017enosti, co by se dalo d\u011blat s takov\u00fdmito \u010dl\u00e1nky. Mnohdy je toti\u017e ve star\u00e9m obsahu schovan\u00fd poklad, kter\u00fd jenom \u010dek\u00e1, a\u017e se na n\u011bj pod\u00edv\u00e1te. Z\u00e1rove\u0148 je nutn\u00e9, abyste d\u00e1le tvo\u0159ili nov\u00fd obsah, kter\u00fd bude relevantn\u00ed, s p\u0159idanou hodnotou, v souladu s obecn\u00fdm konsensem a taky informa\u010dn\u011b spr\u00e1vn\u00fd. N\u011bkter\u00e9 str\u00e1nky t\u011b\u017e\u00ed z nov\u00e1torstv\u00ed nebo z alternativn\u00edch pravd a dezinformac\u00ed, ov\u0161em internetov\u00e9 vyhled\u00e1va\u010de se ji\u017e nyn\u00ed u\u010d\u00ed, jak s t\u011bmito weby zato\u010dit a je jen ot\u00e1zkou \u010dasu, ne\u017e se jim sn\u00ed\u017e\u00ed hodnocen\u00ed \u00fapln\u011b. Pokud je to mo\u017en\u00e9, vyhn\u011bte se takov\u00e9mu obsahu a sp\u00ed\u0161e se zam\u011b\u0159te na to, o \u010dem v\u00edte, m\u00e1te n\u011bjak\u00e9 v\u011bdomosti \u010di i n\u011bjak\u00fd doklad o dosa\u017een\u00e9m vzd\u011bl\u00e1n\u00ed a m\u016f\u017eete se pova\u017eovat za \u201eexperty\u201c v tomto poli. A budete p\u0159ekvapeni, jak to p\u016fjde kr\u00e1sn\u011b.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"P\u0159epracujte i star\u00fd obsah","item":"https:\/\/www.oku-zn.cz\/prepracujte-i-stary-obsah\/#breadcrumbitem"}]}]