[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.oku-zn.cz\/povolani-influencer\/#Article","mainEntityOfPage":"https:\/\/www.oku-zn.cz\/povolani-influencer\/","headline":"Povol\u00e1n\u00ed? Influencer!","name":"Povol\u00e1n\u00ed? Influencer!","description":"Je\u0161t\u011b ned\u00e1vno bylo t\u011b\u017ek\u00e9 si p\u0159edstavit, \u017ee by se snad dalo u\u017eivit pouh\u00fdm byt\u00edm na soci\u00e1ln\u00edch sit\u00edch. Dnes je to ale b\u011b\u017en\u00e9 povol\u00e1n\u00ed. Dokonce tak b\u011b\u017en\u00e9, \u017ee n\u011bkter\u00e9 d\u011bti ve \u0161kol\u00e1ch u\u017e si nep\u0159ej\u00ed b\u00fdt zv\u011brol\u00e9ka\u0159kou nebo profesion\u00e1ln\u00edm fotbalistou, n\u00fdbr\u017e…\n

\u010ct\u011bte v\u00edce<\/a><\/p>","datePublished":"2019-12-10","dateModified":"2023-05-22","author":{"@type":"Person","@id":"https:\/\/www.oku-zn.cz\/author\/#Person","name":"","url":"https:\/\/www.oku-zn.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"oku-zn.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.oku-zn.cz\/wp-content\/uploads\/img_a363933_w4232_t1576602927.jpg","url":"https:\/\/www.oku-zn.cz\/wp-content\/uploads\/img_a363933_w4232_t1576602927.jpg","height":0,"width":0},"url":"https:\/\/www.oku-zn.cz\/povolani-influencer\/","about":["Internet"],"wordCount":589,"articleBody":"Je\u0161t\u011b ned\u00e1vno bylo t\u011b\u017ek\u00e9 si p\u0159edstavit, \u017ee by se snad dalo u\u017eivit pouh\u00fdm byt\u00edm na soci\u00e1ln\u00edch sit\u00edch. Dnes je to ale b\u011b\u017en\u00e9 povol\u00e1n\u00ed. Dokonce tak b\u011b\u017en\u00e9, \u017ee n\u011bkter\u00e9 d\u011bti ve \u0161kol\u00e1ch u\u017e si nep\u0159ej\u00ed b\u00fdt zv\u011brol\u00e9ka\u0159kou nebo profesion\u00e1ln\u00edm fotbalistou, n\u00fdbr\u017e influencerem a youtuberkou. A \u017ee se d\u00e1 na Instagramu u\u017eivit pom\u011brn\u011b slu\u0161n\u011b. Ale jak na to?Jak u\u017e anglick\u00e9 slovo influnecer (influence = ovliv\u0148ovat) napov\u00edd\u00e1, z\u00e1kladn\u00edm kamenem je vliv. M\u00e1te-li na instagramu dostate\u010dnou moc ovliv\u0148ovat spot\u0159ebitelsk\u00e1 rozhodnut\u00ed v\u011bt\u0161\u00edho mno\u017estv\u00ed lid\u00ed, nab\u00eddky od zku\u0161en\u00fdch „marke\u0165\u00e1k\u016f“ na sebe nenechaj\u00ed dlouho \u010dekat. Ale kde za\u010d\u00edt?Co V\u00e1m pom\u016f\u017ee prorazit, je co nej\u0161ir\u0161\u00ed z\u00e1b\u011br – je tedy v\u00edce ne\u017e v\u00fdhodn\u00e9 b\u00fdt aktivn\u00ed na v\u00edcero soci\u00e1ln\u00edch s\u00edt\u00edch – Instagram, Facebook, Youtube, vlastn\u00ed blog. D\u016fle\u017eit\u00fdm ukazatelem vlivu je po\u010det sleduj\u00edc\u00edch na Instagramu, p\u0159\u00e1tel ve Va\u0161\u00ed skupin\u011b, po\u010det shl\u00e9dnut\u00ed na Youtube, po\u010det n\u00e1v\u0161t\u011bv na Va\u0161em blogu. \u010c\u00edm v\u00edce lid\u00ed sleduje Va\u0161\u00ed aktivitu na internetu, t\u00edm l\u00e9pe. Nejjednodu\u0161\u0161\u00ed cestou je vyu\u017e\u00edt u\u017e existuj\u00edc\u00edho vlivu a obl\u00edbenosti Va\u0161\u00ed osoby – tak jak to d\u011bl\u00e1 mnoho celebrit. Pokud V\u00e1s ale je\u0161t\u011b dnes nikdo na soci\u00e1ln\u00edch s\u00edt\u00edch nezn\u00e1, nic nen\u00ed ztraceno. Na co se ale mus\u00ed ka\u017ed\u00fd budouc\u00ed influencer zam\u011b\u0159it, je jak si z\u00edskat oblibu a z\u00e1jem \u0161ir\u0161\u00ed ve\u0159ejnosti. Influencer mus\u00ed b\u00fdt zaj\u00edmav\u00fd – p\u0159in\u00e1\u0161et zaj\u00edmav\u00e9 informace, otev\u0159en\u00fd, p\u0159\u00e1telsk\u00fd, d\u016fv\u011bryhodn\u00fd, m\u00edt n\u011bjakou p\u0159idanou hodnotu a neomezovat pouze a jen na propagaci v\u00fdrobk\u016f nebo slu\u017eeb. Dal\u0161\u00edm z\u00e1kladn\u00edm rozhodnut\u00edm by pak m\u011blo b\u00fdt, na kterou oblast vlastn\u011b chceme sv\u016fj vliv pou\u017e\u00edt. Nejv\u00edce vyt\u011b\u017e\u00edte z oblasti, ve kter\u00e9 se c\u00edt\u00edte doma. Vyberte si tedy dom\u00e9nu, kter\u00e1 je V\u00e1m bl\u00edzka, a\u0165 u\u017e je to elektronika, kosmetika, m\u00f3da nebo t\u0159eba n\u011bjak\u00fd \u017eivotn\u00ed styl, kter\u00fdm sami  \u017eijete – t\u0159eba cestov\u00e1n\u00ed nebo vegetari\u00e1nstv\u00ed. \u00dasp\u011b\u0161n\u00ed influence\u0159i jsou pak magnetem pro marketingov\u00e1 odd\u011blen\u00ed. Ta V\u00e1m nab\u00eddnou smlouvu, kter\u00e1 bude v\u00fdhodn\u00e1 pro ob\u011b strany – Vy dostanete sl\u00edbenou odm\u011bnu a marketingov\u00e9 odd\u011blen\u00ed velmi \u00fa\u010dinnou reklamu. Pokud se V\u00e1m ale zat\u00edm \u017e\u00e1dn\u00e9 nab\u00eddky nedostalo, nebojte se ud\u011blat prvn\u00ed krok. Influencer, kter\u00fd teprve za\u010d\u00edn\u00e1, \u010dasto s\u00e1m oslovuje agentury – sta\u010d\u00ed v rychlosti p\u0159ibl\u00ed\u017eit, \u010d\u00edm se zab\u00fdv\u00e1te a p\u0159\u00edbl\u00ed\u017eit V\u00e1\u0161 dosah (nap\u0159.po\u010det sleduj\u00edc\u00edch). Pokud V\u00e1m to vyjde a firma s V\u00e1mi nav\u00e1\u017ee spolupr\u00e1ci, dostanete pak p\u0159esn\u00e9 instrukce co m\u00e1te d\u011blat – kdy, jak, kolikr\u00e1t a jak dlouho m\u00e1te v\u00fdrobek na soci\u00e1ln\u00edch s\u00edt\u00edch zmi\u0148ovat a doporu\u010dit. Od t\u00e9to chv\u00edle u\u017e je Va\u0161e aktivita na soci\u00e1ln\u00edch s\u00edt\u00edch \u010d\u00e1st\u011b\u010dne v rukou reklamn\u00edch odd\u011bl\u011bn\u00ed firem, se kter\u00fdmi spolupracujete. To je ale ob\u011b\u0165, se kterou mus\u00edte ve sv\u011bt\u011b reklamy po\u010d\u00edtat. 3.9\/5 - (12 votes) "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Povol\u00e1n\u00ed? Influencer!","item":"https:\/\/www.oku-zn.cz\/povolani-influencer\/#breadcrumbitem"}]}]